Suppressing Sticker Shock: How to Handle Your Patients’ High-Deductible Health Plans

Copayments, coinsurances, unresolved balances—oh my! Any one of these can cause headaches for healthcare providers, but as healthcare reform efforts shift more and more financial burden to insurance beneficiaries, today’s practitioners are increasingly facing all three. And these challenges are not only hurting their patient acquisition and retention rates, but also their bottom lines. Tired of spending time verifying benefits only to lose those patients to copay sticker shock? Stuck in a constant cycle of pursuing past-due balances? Unsure how to educate your patients on their benefits without scaring them away?

You’re not alone—and we’re here to help. In this webinar, WebPT president and co-founder Dr. Heidi Jannenga and WebPT CEO Nancy Ham will team up to provide valuable strategies for effectively handling those patients with high-deductible plans. Specifically, they’ll discuss how to:

• Effectively communicate insurance coverage details upfront.
• Demonstrate the value of therapy services throughout the course of care.
• Develop and enforce a patient payment policy.
• Evolve your service offerings and optimize your payer mix to compensate for weaker plans.