Who doesn’t love a nice kudos or congratulations? We at WebPT certainly do, and we’d be remiss not to mention that we were recently honored with the Silver Stevie Award for Re-Branding & Brand Renovation of the Year at the 2024 American Business Awards. 

This accolade is not just a reflection of our efforts; it's a celebration of a transformative journey that began in December 2022. Faced with the evolving needs of our Members and the shifting landscape of healthcare technology, we embarked on a bold mission to redefine the industry standard. Our nominated campaign, the Practice Experience Management (PXM) platform, represents a paradigm shift—an integration of patient care and practice management into one cohesive ecosystem.

What does WebPT's PXM Platform provide?

• Care: Enhance clinical productivity and outcomes—without sacrificing the patient experience or staff’s well-being—with an EMR and front-office solutions designed specifically for rehab therapy workflows.
• Engage: Increase patient satisfaction, reduce administrative costs, and improve patient retention with powerful, personalized touch points that build loyalty and trust at every stage of the patient journey.
• Monetize: Take control of a practice's financial success and watch revenue soar to new heights by streamlining billing processes, reducing claim denials, optimizing reimbursements, and maximizing revenue capture like never before.

The development of the PXM campaign was meticulous and collaborative. Guided by our commitment to our Members, our team crafted a narrative rooted in authenticity and backed by our close relationship with Members’ stories. From messaging blueprints to social media strategies, every element was meticulously designed to resonate with our audience and convey the essence of our vision.

Since the inception of our initiative in 2022, the impact has been profound. The launch of our PXM platform in 2023 marked a pivotal moment, creating a wave of enthusiasm and engagement. From launching the Practice Experience podcast, hosting multiple webinars, and media outreach to rebranding webpages and messaging, our efforts have been met with resounding success. 

The results speak volumes—widespread and positive media coverage, impressive open rates, and a surge in website traffic. Yet, amidst these metrics, it's the feedback from our Members that truly inspires us. Their unwavering support fuels our passion and reaffirms our commitment to innovation and excellence.

Don’t just take it from us, though; here’s what one of the judges had this to say about our submission: “WebPT's transformation into a Practice Experience Management (PXM) platform showcases a strategic rebranding effort, deeply rooted in customer insights and market needs. The meticulous execution across various touchpoints, coupled with impressive post-launch metrics, underscores the success of this bold initiative.”

As we celebrate this milestone, we hold true to our pursuit of excellence. The Silver Stevie Award is not just a trophy; it's a testament to our collective dedication to empowering the rehab therapy industry with the tools it needs to succeed. Together, with our Members, we will continue to push boundaries, rewrite the rules, and redefine what's possible in the world of healthcare technology.