Sarah Bird


Sarah Bird serves as the CEO of Moz, the most trusted authority​ in online search with ​powerful SEO and local search platforms that improve the position of your brand, locations, and competitive rank in search results.

A student of the world, Sarah attended Simon Fraser University in Vancouver, Canada; Koç University in Istanbul, Turkey; University of Washington School of Law in Seattle, Washington; and East China University School of Law and Politics in Shanghai, China. After practicing law for several years, Sarah threw herself into the startup lifestyle and helped build Moz from the ground up. She sets the company strategy and drives execution through alignment, authentic company culture, and transparency. Sarah regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. Her credits include the University of Washington, Fledge, Startup Weekend, the Microsoft Accelerator Program, Seattle Tech Meetup, the White House Summit on Working families, Seattle Interactive Conference, Web Summit, Catalyst, and Defrag.

She was named a Geekwire CEO of the Year Finalist three times—as well as Ernst and Young Entrepreneur of the Year Finalist, Puget Sound Business Journal 40 Under 40, and a Top 100 Women in Tech. Sarah supports many charitable and educational institutions, including Solid Ground, Ignite Worldwide, TAF Academy, Techbridge, Ada Developers Academy, and WACAP.


Friday, September 20, 2019

From Zero to Hero: Understanding SEO in the Golden Age of Search

10:25 AM–11:25 AM

Instruction Level:  basic

Today, patient behavior isn’t the only thing changing; search engine behavior is dramatically changing as well, making it difficult for healthcare providers to keep up. Yet, Google is a more powerful patient acquisition tool than ever before. So, what works and what doesn’t for SEO success? In this session, attendees will learn how search engines work, where they are heading, and how to get more of the right customers from search. In other words, you’ll learn everything you need to know to navigate in the Golden Age of Search.


  1. Describe how Google works today and where it is headed.
  2. Identify SEO myths—and differentiate them from facts.
  3. Implement basic SEO success factors.
  4. Measure SEO success

There’s Something for Everyone


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