Dr. Brendan Sullivan


Founder | Empire Health & Wellness Center

Dr. Brendan Sullivan, PT, DPT, OCS, MTC, MSCS, CSCS, began practicing physical therapy in 1997 after graduating from Utica College of Syracuse University. He is an ABPTS Board Certified Orthopedic Clinical Specialist (OCS) and a certified strength and conditioning specialist (CSCS) through the NSCA. He is a member of the APTA—serving on the Workers Compensation Research Institute (WCRI) NY Advisory Committee—and the New York Physical Therapy Association’s (NYPTA) Public Policy Committee. He currently chairs the Opioid Alternative Task Force. In 2001, Brendan opened the Empire Health & Wellness Center in 2001 in Latham, NY. In 2016, he was named the Arthritis Foundation’s Medical Honoree for their upstate NY Walk to Cure Arthritis. More recently, he became a multiple sclerosis certified specialist (MSCS), manual therapy certified (MTC), and graduated from EIM’s Institute of Health Professions with his clinical doctorate. He is currently a fellow in training with Bellin College/Evidence in Motion.


Saturday, September 21, 2019

PT Advocacy: Turning Advocacy into Achievement

1:30–2:30 PM

Instruction Level: Intermediate

With the PT profession contending with a student debt crisis, stagnant salaries, declining reimbursements, and barriers to practicing at the top of one’s license, professional advocacy has never been more important. While there are several facets to successful advocacy, influencing third-party payers, regulators, and legislators is necessary to effect meaningful change.
This presentation will detail successful advocacy campaigns, emphasizing the value of physical therapy outcomes. We’ll also provide examples of collaborative efforts that illustrate how state chapters and companies can work with fellow stakeholders to increase impact, including the successful effort in New York to modernize the Workers Compensation Medical Fee Schedule and WebPT’s campaign to remedy the fact that a large majority of adults who could benefit from physical therapy never receive it. Attendees will gain an appreciation for advocacy efforts that produce tangible results via a well-executed strategy and partnerships that highlight achieving Triple Aim goals: optimal patient experiences, improved population health; and reduced costs.
  1. Describe how outcomes can illustrate the value of physical therapy services to stakeholders.
  2. Articulate the historical relationship between WC reimbursement and commercial plan payment rates.
  3. Identify key stakeholders with whom you can collaborate—as well as data sources available to facilitate discussions and build relationships.
  4. Identify the perspective of fellow stakeholders and key metrics that they use to define success.
  5. Explain the three pillars of the Triple Aim initiative and their relationship to implementing a public policy advocacy campaign.

There’s Something for Everyone


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